What Is Digital Marketing and What Does It Mean to My Business?

What Is Digital Marketing and What Does It Mean to My Business?

What is Digital Marketing?

Digital Marketing is the use of digital technology to deliver your marketing messages and to allow your customers to interact with your business.

What Is Digital Marketing and What Does It Mean to My Business?

Traditionally marketing has been about pushing your messages to your customer. With technology, now you can enter into a dialogue with your customers and deliver what they actually want and not want you think they want. Often there is quite a gap and digital marketing is what allows you to communicate one to one with your customers and on a mass scale.

So what areas does digital marketing cover?

For me Digital Marketing includes:

    • Web Sites which includes:
      • Search Engine Optimisation (SEO) – Getting found on Google etc
      • Pay Per Click (PPC) – Paying for somebody to find you on Google etc
      • Banner Adverts – Paying for banners to get visitors to your site
      • Ecommerce – The ability to buy and sell products, services and information over the Internet.
    • Consumer Reviews – Consumer reviews are a powerful way to get consumers on to your eCommerce site as they make the purchasing decision easier as the reviews are by consumers who have purchased the product. Whole businesses are built around this concept such as TripAdvisor.
    • Blogs. Personal web sites with stories, expert opinion etc that you believe will help your readers, customers and stakeholders.
    • Social Media. Twitter, Facebook, Linkedin, YouTube, Google+, Ushi, Xing etc. These are web based systems that allow you to connect and share information such as ideas, links, photos, videos with like minded people. They can also generate income for your business and so can be routes to market for your business. They can be great ways to connect with people who you may not be able to get to by any other means. Twitter can be a great source of publicly available real time information and has reported major global events ahead of the world’s press.
  • Webinars/Events – Webinars are one to many seminars distributed across the Internet. This allows you to present to a large number of people independent of location. Events are traditional meetings or workshops but are marketed through Social networks such as Linkedin.
  • Email Marketing – The sending out of bulk emails which you believe are relevant to the people you are sending the message to.
  • Viral Marketing – The sending out of a message which is so compelling that people forward it on to other people unknown to you. A great way to send out a message if you get it right.
  • Video – Increasingly popular method of sharing ideas, passing on information and selling on the web. Great for selling more complex products or services. YouTube is the most popular at the present but video is becoming embedded into more digital media.
  • Music/Podcasts. Spotify is becoming the most popular legal file sharing system as it gives you access to a large range of music. Podcasts are voice recordings about a particular subject. They can be download for listening to on computer or MP3 players at a later date. Great for relaxation or for learning about a new subject whilst travelling.

All organizations large and small need to understand Digital Marketing and have a strategy of how they are going to exploit the opportunities that Digital Marketing has to offer.

Summary
What Is Digital Marketing and What Does It Mean to My Business?
Article Name
What Is Digital Marketing and What Does It Mean to My Business?
Description
For me Digital Marketing includes: Web Sites which includes: Search Engine Optimisation (SEO) - Getting found on Google etc Pay Per Click (PPC) - Paying for somebody to find you on Google etc Banner Adverts - Paying for banners to get visitors to your site Ecommerce - The ability to buy and sell products, services and information over the Internet.
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Digital Media Marketing Company
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